Moscow State University of Psychology & Education has founded «Play and Toys» research Centre in 2004.  The main task of the centre is to develop a concept and methods of examining toys by expert psychologistsand educationalists and to evaluate the developmental qualities of concrete toys.  Expert examination is based on the possibility for toys to become a real psychological tool and, consequently, to promote the development of not only merely concrete psychological functions and abilities but the child personality as a whole.